Advertising financial services on Google requires completing a verification process to comply with regulations and maintain transparency. This ensures that only legitimate businesses can run ads related to financial products and services. In this blog we check how to do Google Ads financial services verification step-by-step process of obtaining G2 Financial Service Verification certificate, covering the necessary requirements, submission process, and key considerations.
Why Google Requires Financial Services Verification
Google introduced financial services verification to prevent fraudulent activities and safeguard users from misleading financial ads. This G2 financial service verification applies to businesses offering loans, credit services, investment advice, banking, and other finance-related services.
Some reasons for verification:
- Prevents scams and deceptive ads
- Ensures compliance with financial regulations
- Protects users from misleading offers
- Builds credibility for advertisers
Eligibility Criteria for Google Ads Financial Services Verification
Before applying, ensure that your business meets Google’s financial services verification requirements:
- Your business must be legally registered and authorized to provide financial services.
- You need to provide relevant business documents, including licenses and regulatory approvals.
- Your website and advertisements should comply with Google Ads policies.
If you meet these criteria, you can proceed with the G2 financial service verification process.
Step-by-Step Guide to Google Ads Financial Services Verification
1. Initiate the Advertiser Verification Process
To begin, you need to complete the advertiser verification, which confirms your identity and business details.
Steps to complete advertiser verification:
- Log in to your Google Ads account.
- Navigate to Settings > Advertiser Verification.
- Submit the following details:
- Legal business name
- Business address
- Contact details
- Industry type
- Upload supporting documents (business registration certificates, tax ID, etc.).
- Wait for Google to review your details (this may take a few days to a couple of weeks).
2. Submit Financial Services Verification Application
After completing advertiser verification, the next step is to get financial services verification, which is done through G2, Google’s compliance partner for finance-related ads.
Steps to complete financial services verification:
- Visit the G2 verification portal provided in your Google Ads account.
- Submit details such as:
- Type of financial services you offer
- Licensing information and regulatory status
- Any applicable financial authority approvals
- Provide additional documents such as:
- Business registration license
- Financial regulatory certification (if required in your region)
- Proof of compliance with financial advertising laws
- Wait for G2 to review your application and issue a verification code upon approval.
3. Final Verification with Google Ads
Once G2 approves your application, you must finalize verification within Google Ads.
Steps to complete final verification:
- Enter the verification code provided by G2 in your Google Ads account.
- Submit any additional information requested by Google.
- Monitor the application status under the Verification Center in Google Ads.
- Once approved, your account will be eligible to run financial services ads.
Key Considerations for a Successful Verification
- Verification Timeframe: The process can take several weeks, so start early if you plan to launch financial ads.
- Country-Specific Requirements: Google has different policies for various regions, so check specific guidelines for your target locations.
- Agency & Third-Party Advertisers: If you work with an agency, both the agency and advertiser need to be verified.
Common Reasons for Verification Rejection & How to Fix Them
Many advertisers face verification issues due to incomplete applications. Here are some common reasons for rejection and how to resolve them:
| Reason for Rejection | Solution |
|---|---|
| Incorrect business details | Ensure all submitted information matches official records. |
| Missing licenses | Provide proper regulatory approval documents. |
| Website non-compliance | Make sure your website adheres to Google Ads policies. |
| Unverified advertiser | Complete advertiser verification before financial services verification. |
Benefits of Completing Google Ads Financial Services Verification
Once verified, you gain several advantages:
- Legitimacy & Trust: Your ads appear more credible to users.
- Ad Approval & Reach: Verified advertisers can run financial ads without restrictions.
- Compliance with Google Policies: Prevents ad disapprovals or account suspension.
Conclusion
Getting Google Ads Financial Services Verification helps you follow the rules & gain user trust. Follow the steps in this guide to verify your business & run ads without issues. Starting early can prevent delays & keep your campaigns running smoothly.
How long does the verification process take?
The entire process, including advertiser and financial services verification, can take between 2-6 weeks.
Is Google Ads G2 Financial Services Verification mandatory?
Yes, all financial service providers must complete the verification process through G2, Google's compliance partner.
Can I run financial ads without verification?
No, unverified advertisers cannot run financial services ads on Google.
